Tag Archives: Black Friday Eve

Happy Black Friday Eve!!

Happy Thanksgiving  . . . I mean, Happy Black Friday Eve.

Daaammmnnn – I’m doing my best to adjust to the new reality, but I’m having some trouble.

I’m so deplorably old-school. I just can’t get the hang of the new lingo or the new way to roll.

Gathering together with family and friends around the table and enjoying turkey, ham, Tofurky (that’s vegetarian tofu-turkey for you extremely old-school types) and all the trimmings, toasting the day of gratitude with some nice oaky California Chardonnay . . . I now realize this description represents a by-gone era, like a black-and-white Jimmy Stewart holiday classic.

Today – early twenty-first century – “Thanksgiving” is increasingly about getting ready for Black Friday Eve and Black Friday, the biggest shopping days of the American calendar year. Turn on the football games if you must, but get ready to go! Shop!! And for our hard-working Americans, go and get the Walmart, Target, and the plethora of mall stores ready to rock, stock, and roll! Push away from the table and do your duty!

This is our time.

Or, at least it used to be.

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I saw commerce-based Christmas commercials on TV before Halloween this year. I’m not knocking commerce; buying and selling defines the modern world and provides goods, employment, services, and meaning for the vast majority of us. Market activity is a good thing – unequivocally. We’d rather the youngest generation – able, creative, and impressionable – become integrated into the world of commerce than one of other-worldly disinterest and hate, which in extreme cases, can lead to things like terrorism.

Even though commerce is a great civilizing force, it ultimately does not make the world go round. The words of a Jewish prophet from long ago, “Life does not consist of the abundance of possessions,” cut against the grain of commerce’s ability to dominate. Maintaining balance and perspective in the midst of all the pots, pans, smartphones, sofa chairs, and cars that surround us requires either poverty or discipline.

Thanksgiving Day 2011: Walmart, Kohl’s, Target, and Best Buy annex the holiday for commercial purposes by opening their doors at 10 p.m. That very night “customer versus customer shopping rage” is reported and responded to by police in at least seven states. This year, Walmart and Target are hitting the airwaves unabashed with advertisements inviting shoppers in at 6 p.m. for Black Friday Eve. Kudos to the checkout aisle workers who, upon handing shoppers their receipts, crack a wry smile and go subversive: Have a good Black Friday Eve holiday weekend. 

Not all Americans are falling for the ploy. The pushback to maintain Thanksgiving as holiday without street fighting at the local big box retailer is gaining momentum. Increased internet commerce mitigates the big box stores’ physical lure. And that really cheap 40″ LED television on sale for Black Friday? It truly is cheap – made exclusively on the cheap for Black Friday and only sold on Black Friday.

On the positive side of the ledger, REI, the national outdoor equipment store, is leading the way by being closed on Thanksgiving Day and Friday. Locally in Austin, Tree House, an environmentally conscious home improvement store, is also closing its doors to commerce on Thursday and Friday. #optoutdoors

Two exemplary theologians of our day – Rabbi Jonathan Sacks and Dr. Walter Brueggemann – have done excellent work lifting up the classic teaching of biblical Sabbath. Sabbath is time to give thanks, slow down, take inventory, breathe deep, and get away from some of the distractions of everyday life. I’m looking forward to Sabbath time this Thanksgiving with family and friends. And then I’m going to sleep in on Friday . . .

 

T. Carlos Anderson is the author of Just a Little Bit More: The Culture of Excess and the Fate of the Common Good (Blue Ocotillo/ACTA, 2014).

 

 

isbn 9780991532827

If you’re a member of a faith community – Christian, Jewish, Muslim, Buddhist, or other – consider a book study series of Just a Little Bit More. The full-length book (257 pgs.) is intended for engaged readers, whereas the Summary Version and Study Guide (52 pgs.) is intended for readers desiring a quick overview of the work. It also contains discussion questions at the end of all eight chapter summaries.

Readers of both books can join together for study, conversation, and subsequent action in support of the common good.

The Spanish version of the Summary Version and Study Guide is now available. ¡Que bueno!

¡El librito de JaLBM – llamado Solo un Poco Más –está disponible en Amazon y el sitio web www.blueocotillo.com!

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Black Friday Eve – I mean, Thanksgiving

The hallmark shopping day that is called Black Friday threatens to subsume the previous day, still known as Thanksgiving. Perhaps Thanksgiving needs to be put on some type of endangered holiday list. The following excerpt from Just a Little Bit More: The Culture of Excess and the Fate of the Common Good describes the dominant culture in the US since the early 1980s: the confluence of commerce, materialism, and consumerism. It’s like a religion in the sense that it is of “ultimate importance.” It’s been a good religion providing food, clothing, shelter and employment for many, but when it goes too far (as exemplified below), this religion breaks bad and damages societal common good.

 

Thanksgiving Day, November 24, 2011, was the day that a number of big American retailers—Kohl’s, Target, Best Buy, and Walmart—extended the biggest shopping day of the year, Black Friday, with a prelude. Their doors would open at 10 p.m. Thursday night and stay open through Friday.* The big, bloating turkey and trimmings meal that begets tiredness be damned; employees would need to report to work early Thanksgiving evening to prepare for the onslaught of shoppers.

That evening at a Walmart in Los Angeles, a woman doused fellow shoppers with pepper spray in order to get her hands on one of a few discounted Xbox video-game players available. The woman was accused of “competitive shopping,” using the spray to gain preferred access to merchandise in various parts of the store. She left after making her purchases; twenty people were eventually treated for minor injuries from the pepper spray. A Los Angeles police lieutenant described the melee as “customer versus customer shopping rage.” That same evening in six additional states other retailers witnessed similar violence.

Research shows that the same area in the brain is stimulated and rewarded when the following tasks are involved: making money, having sex, getting a good deal, and using cocaine. Dopamine receptors in the primitive brain light up when one “scores”—financially, sexually, or chemically. In one study, laboratory rats, when wired to receive electrical stimuli in the dopamine centers of their brains, opted to continually press a lever facilitating the stimulus—this “hit” eventually became more important than all other activities, including eating and drinking: death by dopamine. We humans are infinitely wiser than rats, but the options that titillate our lizard brain dopamine centers are more expansive as well. Thankfully, Black Friday Eve—rather, Thanksgiving—comes only once a year.

*Malls are following the trend to open their doors on Thanksgiving for shoppers, cooperating with the big retailers to essentially annex the holiday for commercial purposes. Chapter 5 of Just a Little Bit More further explores the role of malls in what I call America’s mythic religion.

 All rights reserved by T. Carlos Anderson and Blue Ocotillo Publishing, 2014.

Click here to purchase Just a Little Bit More: The Culture of Excess and the Fate of the Common Good. Paperback, $14.95. You will be redirected to the Blue Ocotillo Publishing website. JaLBM, admittedly, is not as much fun as an Xbox, but the lessons therein might inspire an Xbox-loving reader to consider ventures beyond the world of virtuality.

Click here if you prefer to purchase paperback from Amazon. Ebook available on Amazon, iBooks, and Nook.

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