(It’s been a year since Cadillac – spot on – defined America’s dominant religion. Let’s revisit this classic.)
The Cadillac commercial many saw during the February 2014 Winter Olympic Games coverage precisely embodies America’s true religion: the confluence of commerce, materialism, and consumerism. Check it out below.
Theologian Paul Tillich broadened the definition of religion when he described it as “ultimate concern.” The actor in the commercial, Neal McDonough, strikingly articulates America’s dominant religion step-by-step. “We’re crazy, driven, hard-working believers.” And then he tells us what we believe in, while striding aside the $75,000 four-wheeled object of adulation: “It’s pretty simple. You work hard, you create own luck, and you gotta believe anything is possible.”
Don’t get me wrong – on the surface, commerce/materialism/consumerism is not a bad religion, or ultimate concern. It’s fed, clothed, housed, employed, and provided for millions of Americans (and many others) and served the common good for a number of generations. Work, a vital component of the religion, enables our survival at the most basic level. But when it goes to excess – hours worked, inordinate material and consumerist pursuits – the religion becomes idolatrous. McDonough’s character becomes a type of high priest enticing us to a counterfeit promised land found via “just a little bit more.” Americans began to work more and more hours in the late 1970s, reversing a long-standing trend of declining number of hours worked. Whereas America has been historically associated with the opportunity to work, the country now seems to be associated with the domination of work (for those who can find it).
We do work hard (only South Koreans and Australians work more hours than Americans), but the American economic mobility that used to be the benchmark for the rest of the world has significantly eroded away. The philosophy of work hard and advance applies to an increasingly smaller group of Americans than it used to. Our high priest of materialism disparages that “other countries take August off.” Does he not know that time away from work has been assiduously fought for over the decades since the Industrial era brought its blessings and curses? A bit more than a century ago Andrew Carnegie’s steelworkers worked twelve hour days, seven days a week. The upside of that? They helped build the nation that later spawned characters like McDonough’s that imply poor people have no one to blame but themselves, lazy and uninspired.
Just a Little Bit More: The Culture of Excess and the Fate of the Common Good further details America’s true religion and calls for a counter movement based in economic democracy. The book is available through this website, and wherever books are sold. The following excerpt is from chapter 5:
Work is a great opportunity in the United States. We’re thankful for it even as it saps our energy and youthfulness. But, does work always deliver on its promise to take care of us? Whom does our work benefit – ourselves and our community, or are we unwittingly part of some larger design where our contributions are parasitically annexed for someone else’s gain? Is the pace we keep with our work one that gives freedom or creates bondage? Increasingly, our rates of consumption with their propensity toward excesses speak of bondage – exorbitantly so. Americans have 1.3 billion credit cards (four for every man, woman, and child) while our savings rate continues to plummet to nearly net zero.
All rights reserved. Blue Ocotillo Publishing, May 2014.
Just a Little Bit More is available on Amazon for slightly less than $75k.